Task 3: Be able to pitch a media production proposal using appropriate technology

This is a prezi that we made to help portray our proposal for our group making a short film. we have used the research for the budget, audience preferences and other research to create a product. We presented this presentation to a group of students and were told that we had a good clear voice we divided the parts equally between each of the participants.

Task 2: Be able to create a report in a media production context

I am discussing the research that we are undertaking to decide on the features, production planning, scheduling and budgets of making our short film. The research has been linked to the specific websites.

Research log:

Is is a table that shows how useful some of the websites used for the information were.

Task 1: Be able to extract information from written sources

These are all examples of how information was extracted from different websites.

The two types of research that are used for most purposes are Qualitative and quantitative research. Qualitative research is the type of research that includes many texts and words that are found throughout sources such as: books, articles and newspapers. This form of research is effective as it is very formal and usually has many explanations and gives research with a lot of detail, which will help the users to write things like reports and will be able to add fine detail, if this type of research is used. Qualitative research has its downsides as it is only words, and by only having words there can be no possibility of having statistics that could support the research that have been found. People tend to really like statistics as it gives the users some reassurance of the data that has been found, and it also allows the users to know the research with a degree of accuracy, like knowing how many people do some one thing specifically. Quantitative research is the form of research that uses mostly statistics as well as using words for some form of explanations. This form of research is very effective as it allows for valid information to be found and will allow the user to be able to provide facts along with statistics. Having statistics in the research is good as it allows the data to be understood more easily and clearly, it also means that some percentages can be used within the research to show certain facts/falsehoods about a certain topic.

 

There are two main methods of carrying out research. These types are: Primary research and Secondary research. Primary research is when a user or researcher carries out tests, questionnaires, and surveys, to obtain all the information that is needed from their own resources. The advantages of using primary research are; the information that is obtained can be trusted by the user as the results have been carried out the person themselves and they can trust the information they have. Another advantage is that the research can be carried out to certain limits/boundaries, which allows the user/researcher to find out exactly what they want to find out. Some disadvantages of using primary research is that the information may not be fully accurate, in other words there might be mistakes that could appear within the results of the research process, and when all the results are processed along with the outlier the overall result will be affected and will give the user/researcher false information and will give false statistics, if they are going to be used. Another disadvantage of using primary research is that overall it will take longer to obtain information, and if the information has a mistake it could possibly take time for the user/researcher to correct these mistakes and will result in a loss of time, which can ruin a whole schedule, and possibly require a change in plans for the user.

http://www.quibblo.com/quiz/egTa3/Movie-Survey

This hyper link is directed to a website which provides a movie survey. This survey is a good survey because it has some good questions that are relayed to the topic, movies, and they are very clear and to the point. One of the questions that were asked is ‘How often do you see movies in the theatre? This is a good question to be asked as it is a very clear question, and it gives choices that would be appropriate for most people, as it gives options for seeing movies in a theatre once or twice a week, which is the highest option. The lowest answer that can be chosen is ‘rarely, if never’ which can be chosen by those who don’t go to the theatre at all. In between these options there are more reasonable options, which makes it easier for the users to choose the correct option. The questionnaire is set out so that it is closed answers, meaning that the questions can only be answered with the options that have been provided to the users. This could be a disadvantage, as it does not allow the user to answer the question to their exact preference, which could limit the extent to which the question could be answered. However, this feature could also be an advantage as it is easier to answer and gets straight to the point of the question, which prevents any chance of confusion.

http://www.barb.co.uk/

BARB: The broadcasters’ audience research board is a provider of television related research. The researched information that is found on the BARB website consists of information for topics such as: weekly viewing summaries for certain television programs like the BBC, ITV and other programs. The website gives information like: the average amount of time a person spends watching a certain program. This information can be used for things like showing what television programs are the most popular and the trends in the different views of television programs, which will allow for the different programs to maybe change some of their views or even viewing times, according to what has been determined about their channel. This will allow the different channels to improve/make changes to their channels to increase the amount of people that view their channel and how long they view it for. The bad features of the BARB website is that it is very dull and plain. This is a bad feature because it prevents the website from being understood easily, it is also fairly difficult to find other forms of information on the website.

http://www.rajar.co.uk/

RAJAR: the radio joint audience research is a website that is in charge of measuring radio audiences in the UK. This means that they provide information like how many people use certain radio channels, how long they stay on them and how popular a certain radio station/channel is. This website has a good interface as it is very clear and simple. It shows the research results of the previous years and the current year. However, the website homepage is slightly confusing, because it does not show any clear links to any other page, and the links that are provided have to be found first, which will make the process of finding a link very hard. This website in comparison to the BARB website is that it is better as it is more aesthetically appealing as it has more colours on each page; it also has a clearer layout of information. However, the BARB website is a lot more easier to navigate and use. In conclusion the Barb website is better for finding information but the RAJAR website is more pleasant to be on.

http://www.ofcom.org.uk/

OFCOM: The office of communications is a communications regulator. It regulates the T.V. and radio sectors, fixed line telecoms, mobiles, postal services plus the airwaves through which wireless devices work. This website starts off by having the homepage with a good interface, and an easy to use system. The website has a clear search bar at the top of the page which will allow users to search for certain criteria whenever they want. There is also a drop down option next to the search bar to provide for a more specific/categorized search. The website also has different things used, like moving images on the idle of the screen, which can be moved at the will of the user. The website also has colours which will allow the website to be less dull and more attractive. The bad features of this website is that the homepage itself is fairly bland and plain, and might be slightly confusing to navigate. This website compared to the RAJAR and the BARB website is not too bad as it is informative and helpful, but it is too difficult to navigate and might make it harder to find the information required.

http://www.bbc.co.uk/

BBC: The British broadcasting corporation is a website that gives information on Britain itself. Some of the information that can be found is things like the weather in certain cities in Britain, the different news headlines that are happening in the UK. This website is a good website as it is starts wit its homepage having things like the local time, the local weather, the different news headlines/breaking news and things that were shown on the BBC television programs. This website has some good features like having pictures of the different news headlines that can direct the audience to the page that it is linked to. The website also has very clear sub headings to show what section of the website is, and this makes the website a lot more easier to use and navigate. The bad features about the website is that it is very plain in terms of the colour scheme of the website. The website homepage has only got one colour which makes it very boring and plain. However his website compared to the other websites named previously, is very good because it is very easy to use and can be easy to find the information needed. The layout of the information is also very simple and clear, which gives it a good reputation as it is one of the simplest websites and it has some of the most detailed information.

http://www.nrs.co.uk/

NRS: The national readership survey is a web site that provides information of how many people do things like read a certain newspaper or magazine. This website is good and easy site to use, because it is very simply laid out. The website is also very good because it can be navigated very easily. The proof of this is there are some very simple and understanding links that are on the webpage. Another good feature about the website is that it gives the user an option on which format you wish to open a certain file, Excel or PDF. This website also gives very good standard statistics in the form of an excel file, and all the information can be seen easily and can be understood easily. Compared to the other websites that have been researched, this website is very good because it is one of the simplest websites to use and the page is very well laid out and has many simple features to it.